Fiber Fuel.
Branding, Digital Marketing, and Custom eCommerce Website.
Fiber Fuel
Fiber Fuel is a unique compressed wood brick used to replace or complement standard firewood. It is available for distribution by the pallet to customers in the Canadian Maritimes and the northeastern United States. The website serves as a product overview, an eCommerce platform for customers, and an authenticated dashboard for licensed dealers to manage orders.
The Objective
1. Undertake a product branding update.
2. Develop an eCommerce platform to sell Fiber Fuel wood brick pallets.
3. Allow customers to query product availability and unique shipping rates based on ZIP/Postal codes.
4. Provide all licensed dealers with a unified dashboard for order management.
5. Increase website traffic and raise awareness of the benefits of Fiber Fuel.2.
Our Approach
A new logo and taglines were developed to support and strengthen the company’s brand image. The new Fiber Fuel website was built on the WordPress platform with several custom WooCommerce extensions developed for the project. After launch, a digital marketing campaign was implemented and managed through the Google Ads network using creative developed by Digital Fusion.
The Results
“Our new branding, logo and website presented Fiber Fuel as a prominent, premium, and credible product. The ecommerce functionality facilitated Fiber Fuel’s objective of remaining current and competitive with providing access and convenience of online shopping, a must have for the 21st century.”
Tammy Lewis
Fiber Fuel
