Traffic & Lead Generation
Search Engine Optimization (SEO)
As the algorithms of major search engines are kept secret the field of SEO is one of intense active research. As search engines are constantly evolving, so too is SEO.
The goal of a search engine is, and always will be, to deliver the most relevant, high-quality content to the user and successful websites will necessarily always require this attribute. Depending on your niche, SEO can either be an effective way to grow traffic or a necessary tool for survival. The resources (time, financial, or otherwise) which are required to improve SEO should always be weighed against the results achieved and compared with alternative marketing strategies which can influence the same desired results.
SEO is ultimately the practice of optimizing your website for two purposes:
- Interaction with the algorithms of search engines
- Interaction with your website visitors to affect engagement metrics
From these two basic focuses we derive strategies and practices suited to the needs of our clients.
Digital Advertising (Search, Display, Social)
The Digital Shift has emerged as perhaps the most meaningful change agent of our time. An interaction of ideas and technology which presents both challenges and opportunities. Traditional business models continue to be assailed by these changes while new business models rise up to take their place and move us in entirely new directions.
The frequency and amount of information reaching our senses is unprecedented. While there are many traditional as well as new and novel ways to communicate with an audience the sheer volume of messages competing for that audience’s attention is making the advertising process more challenging.
All of which is a roundabout way of saying that the allocation of your advertising dollars must be carefully considered so that they are put to effective use. So, how might that be accomplished? It starts by understanding and devising a strategy based on three things:
Markets + Messages + Media
Our role is to work with clients through this process so that an advertising strategy emerges which meets organizational objectives and budgets. Including campaign creative and managing the media buy as required. Modern digital strategies typically entail a combination of one or more Search network, Display network, and Social network components.