The Digital Shift has emerged as perhaps the most meaningful change agent of our time. An interaction of ideas and technology which presents both challenges and opportunities. Traditional business models continue to be assailed by these changes while new business models rise up to take their place and move us in entirely new directions.
The frequency and amount of information reaching our senses is unprecedented. While there are many traditional as well as new and novel ways to communicate with an audience the sheer volume of messages competing for that audience's attention is making the advertising process more challenging.
All of which is a roundabout way of saying that the allocation of your advertising dollars must be carefully considered so that they are put to effective use. So, how might that be accomplished? It starts by understanding and devising a strategy based on three things:
MARKETS + MESSAGES + MEDIUMS
Our role is to work with clients through this process so that an advertising strategy emerges which meets organizational objectives and budgets. Including campaign creative and managing the media buy as required.
Modern strategies often entail a Digital advertising (search and display networks) and Social network component. Digital Fusion is Google AdWords certified and well versed in digital advertising campaign strategy and implementation.