The value of social media to many businesses and organizations cannot be understated. A social media presence is a dynamic engine of communication that can evolve over time to meet specific strategic needs. It is primarily a source of contact with a targeted demographic, but also serves as a wellspring of data and can become an effective way of expanding a customer base long-term.
Successful social media marketing (SMM) is decidedly different from traditional marketing. Rather than simply being a way to take advantage of the popularity and ubiquity of online social platforms to advertise and drive sales, entirely novel strategies and practices are necessary to see a desirable return on investment.
A SMM campaign requires an on-going investment of time and resources in order to build a close relationship with individual clients and online communities. Being active in the social media sphere is an opportunity which all businesses and organizations should explore.
While we have assisted many clients in the creation of their social channels and routinely advise on their use, you will note that Digital Fusion currently does not utilize these channels. Why? As we say to clients... "If you can't afford to spend the time to do it right or aren't prepared to spend the money to have someone manage the channel for you, then now is not the time to dive in."