Marketing is a word whose meaning varies between context and carrier. Marketing strategy being a formula whose constituent parts include varying measures of science, insight, and creativity.
Our S.M.A.R.T. (Strategic Marketing Analysis & Results Targeting) approach is designed to provide sound and practical insight into the many factors which currently shape and influence a markeplace.
This process encompasses a review of internal and external environments for the ultimate purpose of providing the market intelligence necessary to create sustainable profitability.
Given the relatively short time horizons which exist in today's fast changing and competitive markets, marketing strategies need to be dynamic and interactive. This is best accomplished by understanding the forces driving market change and having the ability to evaluate opportunities effectively and thereby make informed decisions. Process elements include:
- Internal Environment Assessment
- External Environment Assessment
- Market Segmentation
- Opportunity Identification
- Results Targeting