Graphic Design - Overview
Since the earliest lines etched upon a cave wall, mankind has been evolving the use of symbols, images, and text. Regardless of the advancements, the objective remains the same: to communicate an idea or a message.
Effective graphic design is integral to many of the services we offer. From engaging and intuitive interface designs for the websites we create to effective branding elements and promotional materials, the importance of good design cannot be understated.
While the composition of shapes, colours, and typography are the foundational elements of effective visual communication, the ultimate test of any design is whether it achieves the desired results… whether it communicates the intended message to the target audience.
The process generally begins with a comprehensive design brief where we seek to understand the nature of our clients business or organization, the marketplace dynamics under which they operate, and most importantly their customers/audience. From there we evolve the design project in a collaborative manner so that the client remains engaged in the process.