Wondering
what a Website can offer your business or organization? Consider...
| Image |
| People
will see that you are on top of things in today's world. Having
a Web Site is probably more a matter of "when" than "if". |
| Adding a web
address to your current advertising and business documents
is an easy way to boost your image. |
| Web sites
are quickly becoming as essential as phones and fax machines.
They can enhance your credibility with customers and business
associates. |
| The Internet
has become the great equalizer. It provides equal access to
users whether you are a small business or a Fortune 500 firm. |
| Information
and Communication |
| One of the
greatest strengths of a Web Site is its ability to provide
content to visitors 24 hours a day, 365 days a year. When your
office is closed your site is still open! |
| A Web Site
is the ideal medium for information that changes frequently.
Electronic publishing means no piles of worthless paper. |
| Sometimes
people just need the basics... What are your hours? Where are
you located? What do you do? What methods of payment do you
take? and so on. Why waste valuable ad space or time when a
Web Site address will do! |
| It
can keep customers, members, or anyone informed of new products
and services and is a great way to profile your full capabilities. |
| Develop an
e-mail newsletter to strengthen customer / member relations. |
| Make
the latest information about your business or organization
available to journalists, customers, business associates, investors,
and the public. |
| Time sensitive
materials can be easily controlled by posting them to your
site at a specified time. |
| Provide visitors
with information they can print either from the page or with
linked .pdf files. Maps, product literature, application forms,
assembly instructions, parts lists, manuals, annual reports,
etc. |
|
Implement a distance education program
or post course materials on-line.
|
| Marketing |
| Exposes your
business to a larger consumer market. Gain national, even global
exposure. Remember there are often plenty of Internet users
(potential customers) right in your own area to justify the
investment in a Web Site. |
| Web Sites
can easily fill the role of printed advertising materials without
fear of having obsolete marketing materials when changes occur.
Instead of the expense of revisions and reprinting it's simply
a matter of updating your site. |
| It is simply
another way to make it easy to do business with you. |
| Present materials
beyond the limits of traditional mediums with text, graphics,
video, or audio. |
| A
Web Site can build upon your existing marketing initiatives
and increase the effectiveness of your advertising. |
| Developing
the right 'offer' can be time consuming and expensive. Sometimes
you get the wrong copy, wrong colours, wrong price-point, or
wrong market focus. With web pages you can make changes easily
until you get the desired results. |
| It can be
an inexpensive way to test market new products or services. |
| Into franchising?
What better way to introduce potential franchisees to your
program. |
|
Product demonstrations and virtual
tours are another way to communicate your unique offering.
|
| Revenue
Generation |
| Building an
e-commerce site allows visitors to browse and buy products
on-line at their convenience. |
| Secure Transaction
Technology makes doing business on the net safe and easy. |
| You
can setup an on-line store for a fraction of the cost of a
physical store. |
|
The World Wide Web is an excellent
medium to target niche markets. With over 400 million users
worldwide you can find customers for just about anything!
|
| Use the power
of a Web Site to communicate what you do and what you can offer.
It's the first step to turning prospects into customers. |
| Customer
Service |
| Web Sites
are ideal for showcasing Frequently Asked Questions (FAQ).
Often a great deal of time can be saved by internal support
staff. Just think about all the questions you answer over and
over that could be handled in a FAQ section. |
| It's easy
to provide forms for customer inquiries. |
|
Will allow you to receive customer
feedback and input through e-mail and surveys.
|
|
Customer support can be provided via
e-mail.
|
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